I'd like to thank you for getting this far into our website; you are either genuinely interested in good quality Hi-fi equipment (and if you are I salute you) or something contained in this website has struck a chord with you. Either way I wanted to take this opportunity to explain a little more about what makes us tick.
The first thing you should know about us is that we value our customers - wherever they come from and however they prefer to do business with us. Everything else you could sum up with this simple phrase; "music matters and quality counts". We know how busy you are and that many of you haven't the time to call and see us in person. We extend the same service and advice over the phone, by email or via a home visit.
We love music and Hi-fi is the best way to best appreciate it, after listening to it live. I got my love of music from my father and from growing up in a household where music was playing most of the time. Music provided the soundtrack to my youth and still has the ability to take me back, like a jukebox time-machine. I bet it is the same for you.
In the UK people are obsessed with labels and brand recognition. Hi-fi brands aren't sexy enough for you to impress your friends with. In fact good Hi-fi is mostly produced by small companies that are unheard of like well-kept secrets. You could hardly name-drop Naim Audio or Cyrus into a conversation and expect to get the same response as Mercedes, Cartier or Armani. Sad but true; hi-fi has no bling. But that's a good thing isn't it?
Amazingly people who don't own good Hi-fi (and perhaps have never heard good sound) think Hi-fi equipment is expensive. People who are familiar with its virtues tend to see it differently. Because of where we are located (with parking right outside) we often find people call in to kill a little time. People who arrive in cars costing in excess of £50K tell us that our equipment is expensive. The irony of this is not lost on us. Perhaps music doesn't matter to some people but I bet it matters to you.
One of our customers spent £20K on their kitchen worktop (Italian marble apparently) and had a mini system from Asda sitting in their magnificent lounge. They laughed when I said that the worktop wouldn't make their food taste any better but one of our Hi-fi systems would transform their appreciation of music and cost them a great deal less than £20K. I was deadly serious and was able to prove it to them extremely quickly. They have now joined the ranks of believers and own a lovely system. I was also delighted to learn that they have bought more CD's in the last year than in the previous twenty. It is our joy to introduce our customers to systems and components that soar above the mediocre.

We firmly believe that there are very few things that can provide as much enduring pleasure as a decent Hi-fi system. Once "bitten" our customers go on to indulge and develop their love of music and tell us that they can't get enough. I feel the same way after 28 years of doing this job.
If you are not yet convinced that you need a decent system at home I'd love for you to give us the chance to prove it to you. We can do that here in Sheffield, or at your house; provided that you are within striking distance. Take us up on that challenge and let music take centre-stage in your life.
You'll never look back and that's a promise.
Paul Hobson Managing Director |